A leading insurance company had determined that data analytics should be a strategic priority. The company made significant investments in the people and technology needed to support an analytics-driven approach, including the creation of a dedicated functional area, but also wanted to accelerate its progress and create a showcase. Working with Bain, InsuranceCo* took a fresh approach, one that used cross-selling as a focus area, with plans to build out from there. Early results are so promising that anticipated growth targets have been raised significantly. InsuranceCo has also made substantial improvements to its targeted marketing, and now has the internal capabilities needed to scale its new analytics expertise across the organisation.
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